Good customer service is about getting the basics right. Excellent customer service, however, goes beyond the basics and can greatly differentiate you from your competition. One simple way to do this is to perfect "the follow-up."

By follow-up, I mean the email you, or your customer-service team, send to a customer after a transaction takes place. That transaction may be a customer support solution, a product or services inquiry, feedback, or any other type of communication. Not every type of follow-up is right for every situation or for every business. I'll be talking about 6 types of "follow-up" emails that generate good vibes that get shared on social networks.